MMPR FOCUS: SIX REASONS TO INVEST IN A CONTENT MARKETING STRATEGY NOW…

You’ve heard about the potential benefits of content marketing, but how much have you actually invested in a strategy? If the answer is “very little” or “zero,” you could be missing out on significant benefits. Content marketing isn’t a fad; if implemented properly, it has a demonstrably powerful potential return compared to the minimal up-front […]

MMPR FOCUS: VISUAL CONTENT MADE EASY BY POLYVORE

Fashion brands aren’t just on the social media train – they’re driving it! This is great news for consumers and brands alike: there’s more content than ever out there, and two-way conversations are happening from reviews on beauty sites and social media to user-generated content that is published on both websites and social platforms. The […]